Haute Couture was born in Paris in the middle of the 19th century, and since then generations of couturiers have transformed a discipline once deemed frivolous into high art, relying on the skill of thousands of dressmakers, embroiderers, and plumassiers, whose work behind the scenes continued the traditions that helped to spread the influence of Paris far and wide.
During that time, in 1895, Daniel Swarovski invented a revolutionary technique for cutting and polishing crystal, and soon after started working hand in hand with Haute Couture designers. This close collaboration began in 1900 with pieces created by couturier Worth, embroidered with Swarovski crystals. Renowned couturiers such as Jeanne Lanvin, Gabrielle Chanel, or Elsa Schiaparelli used crystals modestly while, in the 1950s, Jacques Fath and Cristóbal Balenciaga continued the story with an extravagant use of crystal in their collections. The creative synergy between Swarovski and the world of fashion has not only given life to countless creative inspirations, but has also been a driving force for the company, prompting a stream of new ideas and groundbreaking products. Today, Swarovski takes great pride in its close relationship with Haute Couture, a tradition passed from generation to generation within the Swarovski family throughout the 20th century.