Taking influence from the recent launch of the Vine app and the concurrent stories surrounding the use of the the platform for pornography, SON used the Vine app as their concept and camera for their promo.
‘The notion of becoming a bird is finding the freedom and independence from the normal ideals that have percolated into the collective cultural consciousness through the ‘cult’ of the media. We wanted to highlight our generations addiction and constraints with social media.’ Charlotte SON
Inspired by Hockney’s Wolds series, Birds was shot simultaneously on four and nine iphones housed in a makeshift structure. The Vines were then tweeted to a bespoke account using the #birds and captured on the desktop. The Vine loops were then manipulated and layered to highlight the notion of ‘cult’ through their repetition.
Discover highlights from the video as well as seeing the full Vines: https://twitter.com/RhosynBirds
Stream Rhosyn's debut EP 'Elbow of Capture' here: http://soundcloud.com/rrrhosyn/sets/elbow-of-capture
Directors: Charlotte Freeston and Katie Harrison
Production Company: SON
Camera: The Vine app
Runner: Tara Noonan
Commissioned: Blessing Force