The Need for the Video: To stand out as an exceptional occupational college in order to increase student enrollment. Brighton College is different from other occupational colleges in Vancouver but prospective students were unaware.
The Solution: A company overview video with location beauty shots, and student and alumni success stories. We recommended 9 videos to bring inquiring students directly into the experiences of each program Brighton College offers.
FYI: There were 4 shoot days in total. To meet a tight deadline, for one of the shoot days we arranged a in-studio 10-person interview shoot in only 2 days!