How to pay sales and marketing people is always a challenge for all organizations. And following on from the three previous videos about "Why can't B2B sales people sell", paying sales people helps solve some of these issues.
There is an old saying; "What gets paid, gets done". So, depending on where you want your focus, you need to pay the right outcomes.
In the video, I go through a number of scenarios for what and how to pay sales people and marketers. Please watch the video here for ideas on paying these two very important positions in your company.
This is the 38th video in the 101 questions and answers series about B2B lead generation. All of these questions and answers will help you in your B2B lead generation and overall marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online marketing strategy, along with a strong social media strategy, then the sales, of your products and services, will be few and far between. This has happened because of the Internet and how people find you first in their search. So an Internet marketing strategy is imperative to your company's sales success.
Be sure to "like" this video so your friends and colleagues can see it and follow the videos. Also, send me your questions, to my email below, so I can answer them for you, and include them in the 101 questions.
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