In September 2012 I started work at The Black Arts in order to produce several global commercials for Hoover and Vax. This was the first video to air across North America from January 2013.
Being a part of several other commercials, budgets were pushed and we decided to film in Cape Town, South Africa. This allowed us to not only film all of the commercials within the constraints we had, but also to ensure that the production values remained high throughout. We were assisted with this by our local production company, Moonlighting SA, who were superb.
The film was part of the whole rebranding which The Black Arts are undertaking for Hoover Inc. and it has been deemed to be a huge success across the board.