An Ashland Oregon bed and breakfast (or B&B) is a small lodging establishment that offers overnight accommodation and breakfast, but usually does not offer other meals. Since the 1980s, the meaning of the term has also extended to include accommodations that are also known as "self-catering" establishments. Typically, bed and breakfasts are private homes with fewer than 10 bedrooms available for commercial use.
The profile of An Ashland Oregon bed and breakfast B&B guests confirms widely held impressions that this is a middle-aged, well-educated, (moderately) high income, professional market. On the last reported B&B trip, couples comprised two thirds of the travel parties.
Eighty-two percent of those sampled are married, and about half (44 percent) have children living at home. Average age for a travel party (respondent and spouse/partner ages are merged) is 40 years, with 60 percent under this age. This indicates that many Ashland Oregon bed and breakfast guests are at a mid-point in the traditional family cycle, when raising children is a primary activity. Newlyweds and "empty nesters" account for a smaller proportion. In fact, only 9 percent of the market is attributed to adults over 59 years of age.
Education levels are high, with the largest response category being completion of a college degree (31 percent). In addition, another one third had some graduate school or an advanced degree. It follows that the occupational profile is dominated by professionals and managers. Note that several categories such as business, health, education, and science are large enough for Ashland Oregon bed and breakfast to consider promotion aimed specifically at these segments.
The unique touches that distinguish a Ashland Oregon bed and breakfast are clearly a primary reason for selecting this lodging option.
Words like "charm," ambience," "quaintness," and "atmosphere" were often used by respondents to describe this intangible appeal. The importance of the "getaway" aspect demonstrates that Ashland Oregon bed and breakfast have been well positioned to take advantage of shorter, more frequent weekend trips preferred by many two-income families.
The lure of B&B's as a more personal alternative to the standard hotel/motel experience was reconfirmed by the 10 percent who called this the single most important reason for staying at a B&B, the most frequent response to this open-ended question.
Customers were for the most part satisfied with their most recent B&B experience, with 80 percent giving the experience an .. excellent" rating and another 17 percent calling it "good." Over 90 percent would both consider a return visit and recommend the B&B to friends and family.
Through the 1980s and 1990s, B&Bs increased rapidly in numbers and evolved from home stay B&Bs with shared baths and a simple furnishings to beautifully renovated historic mansions with luxurious décor and amenities. The next big change started in the mid 1990s when the Internet became a major marketing force, making it affordable for innkeepers to promote their properties worldwide. Email marketing, in particular, serves as a useful tool for the Bed & Breakfast industry, for it proactively builds relationships with the existing guests after their stay. In addition, online reservation software has helped bed and breakfasts to capture more reservations and stay in touch with a rapidly changing technological world.
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