Brief: Create higher awareness of the Millennium Promise, claim the importance of individual contribution and the easiness to donate money on a monthly basis; that there are several ways to do it. The target group should be younger urban men and women (22-35) who just landed their first “real” job after school, with a firm income and taken their first steps towards society contribution.
Solution: We realized that younger people today are more against charity if they don't know what their money goes too. Our solution was "Wishing Well". The idea was that people living in poor countries were able to wish for what they wanted for their village. MP representatives then took their wishes online for visitors to fulfill.
My role: Concept, Art Direction, Graphic Design, Animation, Flash, Logo design, Wireframes.
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