The brief was to create gamification platform for 13-18 year olds to engage with sports, even if they were not keen on sports due to any number of reasons. This gamification platform - Adidas Core - was supported on laptop computer, smartphone and tablet.
Adidas ‘Core’ took the three aspects of health and well being - fitness, intelligence and nutrition to create an app that tracked the users progress and set personal goals which could be shared through social media. High achievers could also win Adidas vouchers and prizes for competing.
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