Our client, Cape Town Tourism, briefed us to come up with an online campaign that promotes the unexpected side of Cape Town and increases tourism to all the small communities, never heard of places and unearthed gems that can’t be found on Google, Wikipedia, Trip Advisor and Expedia.
So we thought… How can we show people this side of Cape Town without actually sending them there?
By doing the next best thing and sending their Facebook profiles instead. They got a virtual, tailor-made Cape Town holiday that exposed them to the small communities and hidden gems. An unexpected side of Cape Town they wouldn’t have found in any other way. And finally, a few lucky winners got to experience their Facebook profile’s holiday for themselves.
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