Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We wanted to find an innovative way to celebrate the impact that Volkswagen has had on South African streets, and bring this nostalgic connection into the social media space to kickstart Volkswagen South Africa's Facebook Page.
We thought about how we could find all the Volkswagens in the country - Luckily for us, somebody had gone to all the trouble of photographing just about every single Volkswagen on the streets of South Africa: Google Street View.
So, we launched a Facebook game which challenged users to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed Street Quest gaming interface.