Project Title; Drink Aware
Concept; The brief was to create a short narrative for DrinkAware that reminded adults (18+) to drink sensibly over the Christmas period. A user driven interactive story uploaded and dictated by social media networks (Facebook, Twitter, Instagram) was the approach that was taken.
The narratives followed two characters on their Christmas night out. These videos were recorded on mobile phones to give the campaign the reality of a night out rather than a polished production. The videos are released on varous social networks, creating debate between users.