Target - 'Surprise & Delight'

We worked directly with Target to build a wonderful world, representative of the phrase ‘Surprise & Delight’ to be on display at LA Live in downtown Los Angeles. Playing part in a larger animated campaign that Target had created, we focused our efforts on something character based. Building our scenes within the confines of the LA Live environment, we had all of the screens at our disposal. A giant stage that became even more thrilling at night. Playing with transitions and quirky characters, we pushed the signature red & white of Target into an experience that dove deep into our imaginations and helped create a journey through a delightful world. It was a hit, so much so that the piece was later converted for broadcast.

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Production Company: Scholar

Creative Directors: Will Johnson, William Campbell

Executive Producer: Rachel Kaminek

Producer: Tyler Locke

Art Director: JP Rooney

Lead Designer: Sang Youb Shin

Animators: Heather Aquino, Jordan Lyle, Tommy Wooh, Shawn Lee, Macauley Johnson

3D Animators: Tim Hayward, Ben Grangereau, Tyler Mele

Client: Target