We proposed a new vision for YG Entertainment, one of Korea’s major entertainment company that has set its objective to become a big player in the global entertainment industry in 2013.
In order to appeal to the worldwide market and continue the tremendous success following PSY, one of the talents that the company has to offer, it was imperative that YG Entertainment finds itself a new and better fitting identity and renew its brand image. Beginning with a complete overhaul of the company logo, everything that could contain and express the brand spirit of YG Entertainment including interior design of its headquarters building, brochures, business cards, diaries, envelops, T-shirts, and even employee pass card, was given a new face.
The summary video of the process of the entire redesign project for YG Entertainment will soon be uploaded on my Vimeo page.
2D/3D Motiongraphic : Jeremy Lee, Jeongun Park