MLF were commissioned to design and create the opening show for the Saatchi & Saatchi New Directors Showcase in Cannes Lions Festival. After collaborating with Saatchi & Saatchi senior creatives Jonathan Santana and Xander Smith on the show theme “Meet your Creator”, we set off to design a show celebrating the miracle of creation.
Our aim was to create ethereal moving sculptures of light and sound. Always excited by the prospect of appropriating new technologies and further developing them for artistic purposes, we designed and built a fleet of quadrotors with LEDs and motorised mirrors, tightly synchronised to an audio track specifically composed for the performance by oneohtrix point never.
We designed and implemented a system which allowed us to easily choreograph and animate the quadrotors virtually, and have this data directly drive the physical robots, while the spotlights automatically tracked them in realtime. By minimizing the turnaround time from thinking of an idea, to seeing it in the flesh, we were able to realize the creative potential of this brand new medium to it’s full potential in the limited time we had.