all in for #mygirls is a global adidas women’s campaign that connects and inspires girls across the world.
The campaign features four different athletic ‘tribes’ playing four different sports, in four different countries. While their ethnicity, sport and culture may be different they are connected by passion and friendship. Through thick and thin, joy and pain, come hell or high water, they are ‘all in’ for each other.
Production Company:Park Pictures
Director: Seb Edwards
Creative Directors: John Norman/ Brent Anderson
Art Director: Hillary Coe
Copywriter: Linda Knight
Editorial: Austin Danes @ RPS
Executive Producer: Mila Davis