Whirlpool Marketing guides and coaches professionals and those responsible for marketing service-oriented
organisations on how to build a quality client base of which their competitors would be proud. With this
book, the reader is taught and learns every aspect and skill required to build and grow a successful service
business by attracting quality clients who pay handsome fees. The readers discover how to identify or create
their special market niche, how to initially contact a prospective client, gather the necessary data, reach
conceptual agreement with the client (even before a proposal is offered), write a proposal that’s geared
towards receiving a positive response, and even how to dominate and own the sector specific to their area of
expertise in the marketplace.