Fieldwork is proud to present the unconventional event Surprise catwalk produced together with Kitchen on behalf of the Salvation Army in Norway.
The Salvation Armys coming collection in their second hand shops is the clothes people in the high streets are wearing as off today. This we wanted to show in a different and inspiring way and at the same time communicate this to all potential customers for the Salvation Armys second hand shops.
The solution was to create a Surprise catwalk installed outside the exit of a main subway station in Oslo, where the unsuspecting passengers were used as models. The models presented what might be the future Fretex fashion; the clothes they are wearing today.