CRICKET developed the video 'A New Lens for Business, A New Economy' to help the Ecosystem Markets Task Force promote the launch of their report 'Realising Nature's Value'. Businesses need to understand more about their true reliance on nature and adapt their business model for the future.
The report contains a set of 22 recommendations for how businesses can improve the way they integrate nature's resources and services into their business models, with 5 headline opportunities around Water, Anaerobic Digestion, Woodfuel, Biodiversity Offsetting and Certification and Labelling.
The video interviews were conducted with key business leaders who are in support of the Task Force's recommendation and the compilation also looks at why it is important for the UK to look at nature differently, the circular economy and measurement.
The full report can be viewed here: defra.gov.uk/ecosystem-markets/
CRICKET also developed the headline narrative for the report and distilled it into a short presentation highlighting the 5 key opportunities, which can be found here: vimeo.com/61255657
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