In this video women form an unarmed but invincible army whose strength lies in its awareness of self and one’s value. An army of women from all over the world. A terracotta army, like the one near Xian, made of a material that can be soft and mouldable but also solid and compact. Our hope is that in an ever-nearer future the battle that this army is fighting with the weapons of social consciousness will attain real emancipation and acknowledgement of the rights of all the women on this planet.

Benetton Live Windows is an initiative by Fabrica, Benetton research centre on communication, conceived to create a new language between people and retail space. Thanks to a co-operative network among major educational and cultural institutions, it promotes young talented designers and publishes their works on the mediawalls of selected Benetton flagship stores all over the world.

Made by: Irene Penazzi, Livia Pozzoni, Jacopo Peretti Cucchi, Alessandro Russotti, Tommaso Colombo, Giovanni Flore, Nudesign

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