This video was commissioned by Primitive London as an ident to play in pop-up shops in London, Tokyo and LA.
All Hayden's work is based on experiences in my life. It all has deep meanings in terms of the themes that is experimented with.
We, as humans have landed robots on Mars, encoded MP3s onto DNA and created 3D printers that can generate weapons - We live in a mad world now, and people must start paying attention.
There are more electronic appliances in most homes than there are people. This thought is what is driving me at the moment.'