Broadcast live at 16:55 GMT on 23.02.13
TA Live - The Merlin

TA Live. Broadcasting live during commercial breaks in ITV from Camp Bastion in Afghanistan to highlight the British Territorial Army's role working alongside regular soldiers.

This was one of 15 live ads broadcast during commercial breaks on ITV in the UK.

Client: Capita / MoD
Agency: JWT

My role: Direction, Editing, Motion Graphics, Typography & Sound design for opening and closing titles. Also design of on-screen GFX

Live pictures director: Nick Murphy @ Feel Films
Camera ops: Combat camera team

Creatives: Anita Davis & Jon Budds
Creative Director: Adam Scholes
Producer for JWT: Toby Clifton

Live Production by ITN
Producer: Chris Church

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