The International Shopper Insights in Action Event is the world's most trusted conference brand for activating research at retail. Uniting 35 countries and more than 300 attendees from global FMCG and Retailers to share innovative stories and fresh insights to champion intelligence for basket growth. The best minds in research, category development, shopper marketing and merchandising attend to explore shopper and consumer motivations and behaviours, how they shop, why they buy and how digital is changing everything. In October 24-26 2012, we met in Amsterdam, Netherlands, to find out about this year's program, visit shopperinsightsintl.com and get involved.
Video Production by FireFilms International, sponsored by Firefish Ltd.