Extreme Lightscapes founder and head elf, Darren Vader, discusses the benefits of designing your holiday event using a synchronized Christmas light show as the centerpiece. People love to see elegant, yet over-the-top holiday light shows. The media pays attention to the really big ones. They help build a sense of community, increase retail traffic, spread the word of a good cause and generally create the ultimate holiday atmosphere. For retailers, resorts, casino's, amusements parks and entertainment venues, an animated Christmas light show virtually guarantees repeat traffic and increased traffic thereby leading to potential for increased revenue. For municipalities, an animated Christmas light show can bring together a community through the spread of communal pride while also contributing to increased traffic for local merchants and other attractions.