A cutdown of the full interactive film: Click to explore 'shoppable' film, where the user can purchase product on screen or browse relevant items in the category; as well as explore various additional content shot around the stills shoot.

Full version click here: ehsanb.com/reel/2013/2/9/river-island-ss13-morning-after-interactive-film

To read an interview with One Point Four on the idea behind the film: bit.ly/16PYUYd

Directed by Ehsan Bhatti,
Produced by Whitelodge
LA Production by Good Co.
Creative Agency - Studio Boulevard
Exec Producer - Stephen Whelan / Brian Welsh
DP - Larkin Sieple
Offline Edit - Sam Ostrove at Cut n' Run
Colourist - Richard Fearon at MPC

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