As part of the refresh of Great American Country we were asked to help develop a shooting look that could be employed when speaking about "Living Country" and to give the channel's live action a more contemporary look. IMPOSSIBLE with the help of Mitch Monson of KIND creative and DP Roger Sackett created this elegant, bright set that could be used when the network had talent in the studio.

This piece is part 1 of 3 of vignettes that I directed aimed at answering the question of "what is Living Country?" With the help of editor Herman Nieuwoldt, I feel like we captured some real, honest and concise answers to that question.

STUDIO: IMPOSSIBLE
CD/DIRECTOR: Me
DP: Harry Clark, Joel Pilger
PRODUCERS: Julie Morrandez
EDITOR/ARTIST: Herman Nieuwoldt

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