brandhouse is pleased to announce that the 2013 version of their award winning Drive Dry campaign officially launched on the 7th of March.
Unveiled to curious celebrities and members of the media, this year's campaign was designed to actively change behaviour around drink driving, primarily amongst South African youth.
The launch event was held at The Women's Jail at Constitution Hill in Johannesburg and the first person to make a public Drive Dry pledge was South African kwaito artist and entertainment personality, DJ S'bu (Sibusiso Leope).
"No doubt, partying is part of youth culture. However, despite being illegal, and having potentially dire consequences, drink driving also demonstrates a complete lack of respect for fellow citizens," said DJ S'bu.
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