The World Series of Poker (WSOP) is a series of poker tournaments held annually in Las Vegas.
In 2010 ESPN ran a series of spots promoting the different events held though out the year. I was enlisted to develop and execute a design that was bold and engaging. The inspiration given was of classic old time Las Vegas signage. To achieve this I created 3D neon signs and integrated them into night shots of the Las Vegas strip. To add an element of quirkiness I animated the neon to be erratic in it’s behavior as well as random burnt out bulbs.