This talk of Aarron Walter was given at the first Smashing Conference in 2012 in Freiburg, Germany.
Title: The Real Me
While some companies use their brand as an opaque facade to hide their questionable practices, others are opening up to their audience and sharing their true personality. The result is a more honest relationship with customers.
More about Smashing Conference:
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?