We did this commercial last week for our friends at ReelWorld film festival. ReelWorld focuses on providing a platform for films made by people of visible minorities. We wanted to stay away as far as possible from the cliched 'Filmmakers making Promos for Film Festivals about Filmmakers making Promos for Film Festivals...' commercial.
We came up with the concept after some skype conversations with ReelWorld founder Tonya Williams (Young & the Restless). We wanted to get to the source as to why she started this festival 13 odd years back in Toronto. And what came about was some really interesting discussions right from 'providing a voice for people with ethnic diversity' to the 'global village' we live in today.
The 15 and 30 second versions of the TV spot goes on air on all major networks across North America (CityTV, Onmi, Global, Rogers etc) next week. Here is the full length festival version that launched the Press Conference of the 13 Annual ReelWorld Film Festival and will be screened everyday during the 5 Day Festival hitting the theaters of Toronto from April 10th -14th, 2013.
Best Regards and here's to us trying to scratch beneath the surface.