Anyone can get Cancer. The Alivia Foundation wants to ensure that such a diagnosis does not create a sense of helplessness. In order to win the battle, you must fight and in this type of situation, money is important. The costs of treatment reach far beyond the capabilities of the NFZ.
That is why we need additional financial support. Give your 1% tax to the Foundation Alivia, all you have to do is type in the PIT KRS: 0000358654.

The work on the Alivia Foundation campaign, "Money can defeat cancer", have been done pro bono by BOX, DDB, Platige Image and RC2.

Slogan: Money can defeat cancer (Pieniądze mogą pokonać raka)
Client: Alivia - Fundacja Onkologiczna Osób Młodych
Agency: DDB Warszawa
Campaign type: Public awareness
Duration: 15th March – 30th April
Media house: OMD, Equinox, Initiative
Postproduction house: Platige Image
Project manager: Katarzyna Seyfried, Head of Creative Solutions, DDB Warszawa
Strategy: Aleksandra Jurkiewicz, Strategy Director, DDB Warszawa
Online strategy: Miron Mironiuk, Mobile & Social Director, DDB Warszawa
Creative directors: Zuzanna Duchniewska, Maciej Waligóra, DDB Warszawa
Art director: Maciej Twardowski, DDB Warszawa
Copywriter: Michał Desowski, DDB Warszawa
Account: Magdalena Różycka, DDB Warszawa
Script: Maciej Twardowski, Michał Desowski, DDB Warszawa
Director: Damian Nenow, Platige Image
Art. director: Kamil Pohl, Platige Image
Concept art: Kuba Jabłoński, Platige Image
Rendering supervisor: Michał Gryń, Platige Image
Compositing: Manuela Balk/Dennis Nikolayenia, Platige Image
Producer: Justyna Supernak, Platige Image
Sound director: Jakub Pietrzak, studio Box Postproduction
Music: Archive, „Fuck you”

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