What is a brand? It is much more than a just name or a logo
Today, brands represent a bigger, emotionally centered idea that can shape desire, shift demand, drive growth.
They are physical, digital, behavioral -- an essential part of our stories and experiences.

At Lippincott, we see brand as possibility.
We’re honored to have worked with some of the best over the years,
helping them uncover the power of their brand as a truly transformational force.
Let's see what's possible together

Director/Editor: Matthew Kalish
Creative Director: Brendan Murphy
Producers: Rick Wise, Heather Stern
Writing: Matt Kalish, Brendan Murphy, Heather Stern
Design: Eve Weinberg (Never Odd or Even), Erik Jensen (9 North), Chet Purtilar, Diana Estabridis, Brendan Murphy
Animation: Eve Weinberg (Never Odd or Even), Erik Jensen (9 North), Chet Purtilar
Music: Keith Kenniff, Unseen Music unseen-music.com/
Voice Over: Mike Stoudt
Sound Design: Mike Regan mikeregannoise.com/
Archivist: Erika Rosenberg

….and a special thanks to all Lippincott employee past and present.

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