Back to school time in 2021 means something different for associations with student chapters. As students return to in-person education after a lengthy pause, associations are challenged to re-engage them and rebuild their pipelines of student members.
Likewise, the transition from college to career has been difficult for Gen Z graduates, many who are struggling to find jobs or training and haven’t engaged in associations.
Learn more about how associations are navigating this challenge and launching creative campaigns and new strategies to engage students and young professionals into membership.
HOST: Sarah Sladek, Membership Author and Strategist.
