They say that every idea starts on a sheet of paper. For this TV, CINEMA and WEB campaign for Scribe, we were asked to build a complete city out of notebook sheets.
To achieve this, we had to incorporate new technologies; which had us locked in our studio for almost a month.
It was a great challenge and a lot of fun.
After a lot of hard work, we are quite proud to see the initial sketches come alive.
In this video you can see the comparison from set to screen.
The agency: BBDO México
Producer Company: Lemon Films