The MMM3000 - the ultimate snacking and gaming peripheral. We teamed up with über youtuber 'Syndicate project' (2.8 million subs) and model makers Hothouse to create a handsfree snacking device for Fridge Raiders chicken snacks.
The project engaged with Syndicate's community, asking for input and design ideas garnering over 15,000 submissions. The project spans 20 or so videos - starting with a call for submissions, a documentary of Syndicate visiting Hothouse for a test day, 4 x pre-roll bench test videos, many user ideas being fabricated and finally the finished fully automated handsfree snacking and gaming helmet - complete with an unboxing video with added military presence.
Twitter / Facebook / Youtube / community engagement - integrated advertising at it's best.