To promote and instill the classic adventurous spirit of Land Rover
in the next generation of prospective owners. And encourage them
to discover life beyond their office cubicles.


Every prospective Land Rover adventurer has a day job and spends
hours working on their PC every day. We decided to surprise them with
the Land Rover LR4 Escape Key. A small object that lets them personalise
their keyboard in a special way. Now when they’re at work and routine
drives them up the wall, the key will serve as a gentle reminder to escape
the everyday. And consider test driving the Land Rover LR4.


We have sent out three batches of 800 pieces. The number of queries
almost tripled. Test drives up by 208%. But most importantly, it made
Land Rover LR4 the top-of-mind 4x4 vehicle of our prospective customers.

Click here for the rest of the case study:

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