An ident for the TV channel 4seven. My concept is based around a quote found in a newspaper article about the new channel, saying that “people also watch certain TV so they can join in conversations about them”.
I researched 4sevens programmes to see if there was a buzz online, there were many popular programmes being discussed, but The Undatables was creating the most. This concept therefore takes these comments and articles and turns them into a kinetic typography piece. These words work together to create a web, representing the idea of a huge online conversation. There would be a selection of these animations created for the most popular shows that would be showing at that current time on channel 4seven.
The animation is currently produced in colours that keep within the channels current visual identity, the sharp angles used in the animation are also reflective of the 4seven logo, in which the 7 is placed on the side of the 4.
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