Nike Flyknit is the brand’s most sustainable sneaker product. Built with a technique that weaves ultra-strong fabric into the shoe itself, Nike has yet again created a new stage of evolution for design and performance.
Sub Rosa was engaged to work with the global brand team to develop a strategy to introduce this shoe to consumers and the media in 6 key markets globally – New York, London, Milan, Tokyo, Shanghai, and Rio. The program brought designers and athletes together to participate in a collaborative design project to create installation pieces for each city.
The Flyknit story is one of performance, sustainability, and design. The Flyknit Studio brought these threads together and wove a fantastic story for all to share.