Project; Samsung Smart TV - Sports Mode
Client: 617 Productions / Giantstep / Samsung
Music and Sound Design: Box of Toys Audio
Part of a series of videos featured on Samsung's website that exhibits one of the many unique technological features on the Samsung Smart TV.
For each video we took a clean and human musical approach, employing acoustic instruments to convey the accessibility of the functions and their simple interaction. Sound Design takes the role of illustrating the technological aspects and juxtaposes against the organic approach of the music. This effectively highlights the availability of advanced smart content at home.