To become excellent at B2B lead generation, you need to concentrate more on the buying process that B2B companies go through.
Most B2B companies feel that the B2B sales cycle is too long. And the problem is that people focus on the sales cycle, instead of understanding that it is a “buy cycle”.
Therefore, you need to focus more on the prospect and how you can accelerate the buy cycle for each prospect.
Watch the video, so you can understand why the B2B buy cycle is so long, and what you can do to help accelerate it.
This is the 44th video in the 101 questions and answers series about B2B lead generation. All of these questions and answers will help you in your B2B lead generation and overall marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online marketing strategy, along with a strong social media strategy, then the sales, of your products and services, will be few and far between. This has happened because of the Internet and how people find you first in their search. So an Internet marketing strategy is imperative to your company’s sales success.
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