Lovima® — This Pill Has Been Liberated

Name: Lovima® — This Pill Has Been Liberated
Uploaded: 2021-10-04T15:48:29+00:00
Duration: 30 s
Channel: Ourselves
Description: The women’s liberation movement of the 60s saw the introduction of the contraceptive pill. 60 years later the pill has now been liberated. The campaign juxtaposes these two important moments in history — bringing things up to date by showing that oral contraception is now in the hands of women — giving them more control over their bodies and lives.

The women’s liberation movement of the 60s saw the introduction of the contraceptive pill. 60 years later the pill has now been liberated.  The campaign juxtaposes these two important moments in history — bringing things up to date by showing that oral contraception is now in the hands of women — giving them more control over their bodies and lives.