RADIOACTIVE. Text remaining the focal point, the accent visuals will be short TEXTURE clips. These video clips consistently remain black and while, the overall feeling is the same. Playing with focus and motion, these clips emphasis the text used within the scene. Radioactive is a BOLD song, containing a strong constant beat and steady text flow. The typography varies with the use of Museo Sans, Museo Slab and Din type family. The powerful words emphasize in a different manner frame to frame, depending on the action. A color palette of black & white background and the text varying from white, teal, gray and tints of red. The textured video clips partner the words in each scene.
For example, in the second still frame, the word “CHEMICALS” is emphasized. The word drops down in a single line as the text is spoken, and the water begins to pour on the exhale of the song, in order to scatter the letters.
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