Video presenting the launch event of a user-interactive and audio responsive installation for Absolut Vodka Unique Edition, in December 2012. Based on the concept that every bottle has a unique visual identity from the production line, we created an installation where every guest could trigger and create a unique audio track and light show by simply moving in front of every bottle. Each bottle was enhanced with its own LED light and was programmed to produce a unique sound, when guests approached. The custom installation was presented at the Benaki Museum in Athens, Greece.
Concept, artistic director: Memi Koupa. Design and lighting design: Land of Light,
Programming & audio content: 2monochannels, Production agency: Newton. Client: Absolut Vodka, Greece.