Many of us want to be able to write apps for the iOS platform, but the thought of having to learn the full Xcode stack and tons of Apple SDKs seems quite daunting. There are alternatives like PhoneGap etc., but they just don't provide the same experience as something fully native (no matter what the HTML5-pundits say). RubyMotion is a relatively new product which offers a compelling alternative to Xcode and Objective-C, while keeping native integration and performance. Being a dialect of Ruby, it provides the same developer happiness it's famous for on the desktop to the iOS platform. In this talk I'll show you how easy it is to get started.
Recorded 13 March 2013 at the Booster conference in Bergen, Norway.