Winning the Hearts, Minds and Wallets of the Hispanic Customer Using Mobile
Hispanic consumers are clearly becoming the most important prospects for marketers, across all sectors. Walmart has reported that 100% of its sales growth is now coming from the multicultural customers. In this webinar we'll provide an overview of the Hispanic customers and strategies on how to engage this majority-minority throughout the path to purchase in order to win their hearts, minds and wallets.
Michael Becker, Managing Director, North America, Mobile Marketing Association
James Briggs, CEO, Briabe Mobile
Diana Valencia, Sr. Vice President, Multicultural Communications, Porter Novelli
Gabriela Alcantara, Cultural Strategist/Presidnet, GAD Marketing Communications