Client: Nevada Fire Safe Council (NFSC), Tahoe Regional Planning Agency (TRPA) and
US Forest Service (USFS).
Media: Understanding firsthand the importance of protecting our natural resources,
smith + jones created an information-based Get Defensive campaign, which included
social media, Internet (website and advertising), print ads, promotional events (such as
Fire Fest), public relations (through Weidinger PR), collateral, direct mail and this
cable television spot