Six of the world’s best-known logos - McDonald’s, Marlboro, Mickey Mouse, Nike, Coca-Cola and Apple - are employed in this non-repetitive animation, which encompasses continuous and random changes in size, transparency, velocity, rotation, direction and color as the logos drift about in a universe of their own. The work depicts the six logos as they merge into ever-evolving forms and configurations, from undecipherable abstract to blatantly recognizable.
Please note that this VIMEO video is only a screenshot; the actual projection is far higher in quality, smoother in motion, and no console appears. To see the various configurations, watch the animation in full screen, and scrub the timeline.
Programming by FRED GONTIER >> janvier.com