World leader in sexual health, Ansell, was seeking a creative way to launch their new range of intimate cleansers and grooming products for women, amele.

To do this, a giant pink handbag was built in Martin Place.

The creative inspiration for the handbag’s interior design was that of a plush lounge room, complete with sitting area laid out with the latest magazines to create an atmosphere in which visitors instantly unwind.

amele has entered the local market to provide Australian women with a gentle, effective and discreet range of products designed specifically for women.

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