Tareq shoots model of the moment Cara Delevingne for Pepe Jeans, in a jaunt across swinging Londontown in search of Pepe. (Don't worry! They find him in the end.) The spot is the launch of Pepe Jean's 2013 spring/summer collection and is Carla and Tareq's first film for Pepe, following up on his fine fashion work for Barbour & Jaegar.
Carla is joined by models Mia Goth and Jeremy Young as they hunt down the elusive Pepe, finding time en route for a pop art root-around in a laundrette, through Portobello by double decker bus and ending up in Hyde Park. Tareq gets the mood just right for the film, creating a fun "Hard Day's Night" frenzy whilst subtly staying the right side 60s cool.
See more of Tareq's work: niceshirtfilms.com/directors/tareq-kubaisi