Meet Georgia, owner and founder of the Pretty Pretty Collective. After modeling for years, she decided to open this store/hair salon/ art gallery in 2008. Everything in that small space moves around, really, the mirrors can be pulled all the way to the ceiling and the chairs can form a runway for example. A necessity for Georgia, she wants to be able to fit the maximum in her store, going from periodic fashion shows to everyday hair salon business, she needs space, period. That is also why she is opening a new store, in the south by southwest area of Austin and another one in the making in Los Angeles. Very active, she defines her business as multifaceted, an important aspect of a stores' success that she learned through hanging out with the DLX crew, her ex skater husband and Benny Gold.. Yep she's a good friend of Benny, with whom she designed a very cool project called "Mission Map" where she invited notorious residents such as Mike Giant to give their intake on the neighborhood. A video will soon follow with more on that project.. Stay tuned.
Produced, filmed and edited by Alexander Ricard Stadil.