The 3 minute version (from 1 hour and 10 mins)
Life in AdWords is an almost year-long project in which I wrote and emailed my daily diary to my Gmail account and performed to webcam the list of suggested keywords linking to clusters of relevant ads, making visible the way we and our personal information are the product in the 'free' internet economy.
Started in March 2012, and running until 20th January 2013 following a change in Gmail ad settings, the video charts personal experience channeled through Google algorithms to create a long-list of objects, brands, emotional states, desires and anything else identified as potentially sale-able from my daily journal.
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